All Posts by Cecilia Gomez

Design 101: Creating Visuals for Your Business

Humans are visual creatures. A team of neuroscientists at MIT discovered that the human brain can process entire images that have been caught by the eye for as little as 13 milliseconds. You don’t need to be a neuroscientist to know that this is really, really fast! Significantly faster than what it takes the brain to process text. Creating effective and engaging content for your audience is hard in our easily-distracted, smartphone driven world, but embracing the power of design and good visuals in your business can help you do it. Never been artistically inclined? Don’t have tons of extra time, or the budget to hire a designer? Don’t worry. Creating beautiful designs for your business without breaking a sweat […]

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Reducing Chargebacks and Fraud - Rebilly

Don’t Let Chargebacks Stress You Out — Here’s How

As a subscription business owner, chargebacks are an unavoidable part of your day-to-day operations. They cost millions in reversed charges and fees every year, not to mention time and effort wasted. That’s why it’s critical to handle them effectively. What are chargebacks? The dispute process was created to protect consumers from unauthorized transactions. (Think: stolen credit card). A chargeback occurs when a cardholder disputes a credit card transaction with their bank. The sale is revoked, and the merchant loses the sale amount plus fees. Truth is, only 30% of chargebacks involve criminal fraud. Most losses come from friendly fraud, or chargeback, first party, or return fraud. In friendly fraud, the cardholder authorizes the purchase, but disputes it later. Credit card […]

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Illustration of a credit card and shopping cart being transferred from a paper airplane to a spaceship.

Upselling 101: How to Make More From Every Sale

Getting subscribers is good, but getting more from them is better. When you’re running a subscription-based business, you need to have a strong upselling strategy. But…how do you create an upselling process that isn’t obtrusive and still entices customers to buy those add-ons or premium options? How do you maximize your return on the payment process? Do I really need an upselling strategy? If your current website is converting fairly well, you might be wondering if you even need to think about upsells. The short answer? Yes. Why? One key reason is cost. It’s considerably more expensive to obtain a new customer than it is to retain an existing one.  In fact, according to the Pacific Crest SaaS Survey: It’s […]

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