All Posts by Cecilia Gomez

How to Write Effective Dunning Emails

Most companies treat dunning emails like written contracts. This no-nonsense, corporate approach could be doing more damage than not sending any emails at all. It’s important to note that dunning emails shouldn’t be your first line of defense. The best way to proactively fight churn is with a data-driven retry strategy like ours. Dunning emails come in after that, as a failsafe. In this post, we are sharing six tips for how you can write dunning emails to retain more customers (and revenue) and even improve customer experience. What’s dunning? In our glossary article, we define dunning as: “the process of methodically communicating with customers to ensure the collection of accounts receivable. In other words, it’s the process of retrying […]

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Illustration of a credit card and shopping cart being transferred from a paper airplane to a spaceship.

Upselling for Subscriptions: Your Options in the Payment Process

Getting subscribers is good, but getting more from them is better. When you’re running a subscription-based business, you need to have a strong upselling strategy. But…how do you create an upselling process that isn’t obtrusive and still entices customers to buy those add-ons or premium options? How do you maximize your return on the payment process? Do I really need an upselling strategy? If your current website is converting fairly well, you might be wondering if you even need to think about upsells. The short answer? Yes. Why? One key reason is cost. It’s considerably more expensive to obtain a new customer than it is to retain an existing one.  In fact, according to the Pacific Crest SaaS Survey: It’s […]

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