All Posts by Jessica Malnik

Improve Your Dunning Emails With These 6 Tips

Most companies treat dunning emails like written contracts. This no-nonsense, corporate approach could be doing more damage than not sending any emails at all. It’s important to note that dunning emails shouldn’t be your first line of defense. The best way to proactively fight churn is with a data-driven retry strategy like ours. Dunning emails come in after that, as a failsafe. In this post, we are sharing six tips for how you can write dunning emails to retain more customers (and revenue) and even improve customer experience. What’s dunning? In our glossary article, we define dunning as: “the process of methodically communicating with customers to ensure the collection of accounts receivable. In other words, it’s the process of retrying […]

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Person looking at a dashboard of customer metrics in a billing portal

Three Ways to Use Customer Data in Your Subscription Business

Running a business online means that you have access to unprecedented amounts of customer data. You’re probably using some of it to learn more about your customers and who they are…but you can do so much more. Read on to find out how to make the most of the data you have, and use it to create a stronger business as a result: Get a holistic view of your customers Having access to a wealth of data can also mean it’s disorganized, spread out among dozens of sources, and hard to analyze. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […]

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