Category Archives for "Pricing Experiments"

The Biggest Pricing Table Mistake

The pricing table is arguably the most important element of your pricing page — but many businesses are making a key mistake when it comes to theirs. What is it and how can you address it? The value isn’t clear Your pricing table needs to do two things at once: Convey the price (and subscription schedule) of your product Communicate the value of your product If your pricing table isn’t clearly communicating the value to your customer, you’re not going to sell as many subscriptions. Customers might even wind up signing up for the wrong product or plan, because they’re confused about what features are offered in each. In turn, that customer confusion can lead to buyer’s remorse (which can, in […]

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Make Me an Offer

Today’s marketplace is switching away from the prohibitively high upfront costs of software and services of the past. These price tags did little to discourage counterfeiting and instead encouraged competitors to seek cheaper, more accessible products, even if the quality wasn’t always comparable. Instead, subscription-based services are becoming popular, giving consumers an affordable price and the ability to make changes as needed. This has created an explosion of growth within the affected industries. However, the new obstacle facing subscription providers, whether it be for software or services, is how to maintain a base of customers who are always seeking the better deal. The secret is to provide them with something extra in order to create interest in the product. Bonus […]

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4 Pricing Practices Your SaaS Business Should be Using in 2019

One of the first things you have to do when you set up a SaaS business is figure out your pricing structure. The problem is that it’s hard to know where to start or what to do. Here are four best practices to start with: Transparent Pricing It used to be trendy to require potential customers to book a sales call before they could get pricing information about a product. The idea is that by getting a client on a call or demo, you’re getting them to commit a little bit, which makes it easier to get them to commit more to the product later. If you’re a larger company with an expensive product, this might make sense for you. […]

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