Category Archives for "Pricing Experiments"

Conversion Test

Tips for Creating a High-Conversion Free Trial

Free trials make sense as a marketing strategy for software as a service (SAAS). Instead of asking prospective consumers to blindly accept the utility of a product, the software company offers a personal experience with the product. While there are clearly some good reasons for this approach, not all free trials are worth the investment. Here are some informative tips for establishing high-conversion free trials. Share the Free Trial Option Brand identity can be enhanced by encouraging customers to share their free trial experience through social media. Sharing can be paired with a referral bonus for bringing in another customer. Furthermore, a business can publicize its free trial policy on its social media profiles. Eventually, the public will associate the […]

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