Why Online Retailers Love SaaS

It really wasn’t that long ago when online retailers were required to make costly investments in software, hardware and skilled labor if they wanted to set up the infrastructure for an online retail store. Since the evolution of SaaS (Software as a Service), this has all changed. Retailers now have the option of paying an affordable monthly subscription fee to a vendor or service provider for access to the software applications they need to run a successful E-commerce site. SaaS-based platforms benefit online retailers in a variety of ways.

SaaS Has Lower Upfront Costs

Since SaaS applications are subscription-based, online retailers pay only a monthly fee to use the applications. That means they can set up and manage their store’s E-commerce platform without investing in high-priced software, steep licensing fees and skilled IT labor.

Businesses Can Focus on What They Do Best

A SaaS subscription model allows online retailers to effectively manage their E-commerce platform without wasting valuable resources trying to manage the technological end of it. Retailers can focus their time and money on what they do best, such as marketing, selling and building brand awareness. SaaS enables businesses to create a positive online shopping experience for their customers without the need for a dedicated IT department to manage the platform’s complex infrastructure.

Non-Tech Savvy Retailers Can Build Feature-Rich Online Stores

With a subscription-based service, online retailers can build beautiful online stores that are brimming with robust, interactive features, even if they lack IT skills. SaaS helps online retail businesses grow because customers have an easy, user-friendly experience while shopping, thus encouraging repeat business.

SaaS is Quick & Easy to Implement

Access to the internet is the only condition necessary for an online retailer to build and maintain a subscription-based E-commerce platform. The SaaS application can be immediately accessed from any computer because there is no software to install. All system upgrades are managed by the SaaS vendor, so online retailers never need to worry about installing patches or updating software.

SaaS platforms have changed the way online retailers do business. Subscription-based software applications now make it possible for virtually anyone to maintain a professional E-commerce site, even if they possess little to no IT experience. The benefits of SaaS simply can’t be beat.

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