Influencer Marketing for Subscriptions: Best Practices & Improving ROI

In our previous guide to influencer marketing, we covered finding and choosing the right influencers for your industry and goals, how to contact them, and how much to expect to pay. Today’s post will continue and cover how to calculate and improve your ROI, along with three best practices to keep in mind as you create your campaign. How do I calculate my influencer marketing ROI? With any kind of marketing campaign, it’s important to track your metrics and make decisions based off the data. With influencer marketing in particular, it can be tricky to calculate your return on investment sometimes — but we’ve outlined a process you can follow below: Determine your campaign goals: As with any marketing campaign, […]

Influencer Marketing 101: A Guide for Subscription Businesses

When you mention influencer marketing, what immediately comes to mind are collaborations between established brands and celebrity influencers. Tommy Hilfiger and Gigi Hadid. Away Luggage and supermodel Karlie Kloss. Beats by Dre’s numerous campaigns, which have featured just about every celebrity — from the Kardashians to James Harden. But influencer marketing can be implemented across different levels and businesses—and even for subscription businesses working with much smaller budgets, there are significant results to be reaped. Take beauty subscription box LiveGlam as an example. In less than two years, CEO Dhar Mann took his business from $600 in starting capital to an eight-figure annual revenue. Mann didn’t spend a single dollar on advertising, and instead focused on getting the word out […]

Design 101: Creating Visuals for Your Business

Humans are visual creatures. A team of neuroscientists at MIT discovered that the human brain can process entire images that have been caught by the eye for as little as 13 milliseconds. You don’t need to be a neuroscientist to know that this is really, really fast! Significantly faster than what it takes the brain to process text. Creating effective and engaging content for your audience is hard in our easily-distracted, smartphone driven world, but embracing the power of design and good visuals in your business can help you do it. Never been artistically inclined? Don’t have tons of extra time, or the budget to hire a designer? Don’t worry. Creating beautiful designs for your business without breaking a sweat […]