Accounting for Subscription Businesses: What You Need to Know

Whatever your reasons for starting a subscription business, a deep love of business accounting probably wasn’t high on the list. And yet, it’s a necessary part of running your business successfully. In order to create a profitable business, and stay on the right side of the law, you need to cover all the accounting basics. 7 steps to take for subscription business accounting In the early stages of building your subscription business, there are seven important parts of getting your accounting set up. Find a good accountant The advice on this list is a good primer, but a lot of what you need to know will be specific to your business and location. Both to get guidance particular to your […]

What to Do If You Have a Data Breach

You see it all the time—news stories about huge brands that are targeted in a data breach. As a consumer, you likely feel anger or at least annoyance each time a big business admits that a hacker has accessed your account. But as a small business owner, maybe you felt something else, that nagging fear in the back of your mind that it could be you next. Small businesses are the victims of around 43% of data breaches. Yikes! When it happens to you, it can feel like an insurmountable challenge. Getting hacked is bad, yes. But it’s manageable—as long as you know how to respond. First: assess the situation. If you need to freak out, set a timer and […]

Influencer Marketing for Subscriptions: Best Practices & Improving ROI

In our previous guide to influencer marketing, we covered finding and choosing the right influencers for your industry and goals, how to contact them, and how much to expect to pay. Today’s post will continue and cover how to calculate and improve your ROI, along with three best practices to keep in mind as you create your campaign. How do I calculate my influencer marketing ROI? With any kind of marketing campaign, it’s important to track your metrics and make decisions based off the data. With influencer marketing in particular, it can be tricky to calculate your return on investment sometimes — but we’ve outlined a process you can follow below: Determine your campaign goals: As with any marketing campaign, […]