Here’s to Six Years of Rebilly

Happy 6th Birthday! Six years ago, we embarked on a mission to get more people from the pricing page to the thank you page, and get more renewals paid. I think about the past 6 years and can’t help but feel filled with emotions. Awe, because… Our progress is measurable. We’ve helped our clients transact with millions of customers, totaling well over a billion dollars in transactions. Gratitude, because… Our clients have entrusted us with their most precious resources. I’m grateful for our team, without whom none of this would have been possible. Anticipation, because… We’re just getting started. Even though six years have passed, it still feels like a new beginning, with bright and endless possibilities. Resolved, because… Even […]

How to Use Data-based Marketing Strategies to Boost Your LTV

When it comes to marketing, you might think that spending less — whether overall or per customer — is the best way to go for your company. After all, you’ve got a business to run and a budget to stay within. Right? It might not be as cut and dried as you’d think…keep reading to find out how you can use data to strategically choose where and how to reinvest in marketing and get better results. In short: spending more can get disproportionate results…when you do it right In another recent post, we talked about a scenario where a hypothetical business reduced churn by 1.5% using strategies to decrease involuntary churn. In that example, reducing churn by 1.5% resulted in […]

The Full Cost of Chargebacks (Infographic)

When a customer successfully disputes a charge you’ve made against their credit or debit card, the card issuer will rescind the sale from you – and adds feed on top of it. This process is called a chargeback, and it costs businesses a fortune every year. Short of physically swiping every subscriber’s card, every month, it can be very difficult to prove that a charge is legitimate. That puts the word of your credit card issuer’s customer against yours, and the customer usually wins. It’s not just the money that’s at stake, either. In a higher risk business, it’s already hard enough to get new merchant accounts with reasonable rates and terms. Accrue too many chargebacks, and you can find yourself […]