How to Write Effective Dunning Emails

Most companies treat dunning emails like written contracts. This no-nonsense, corporate approach could be doing more damage than not sending any emails at all. It’s important to note that dunning emails shouldn’t be your first line of defense. The best way to proactively fight churn is with a data-driven retry strategy like ours. Dunning emails come in after that, as a failsafe. In this post, we are sharing six tips for how you can write dunning emails to retain more customers (and revenue) and even improve customer experience. What’s dunning? In our glossary article, we define dunning as: “the process of methodically communicating with customers to ensure the collection of accounts receivable. In other words, it’s the process of retrying […]

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Inspiration for Digital XaaS Products (No Coding Required!)

You’ve seen the numbers and you know that subscription businesses are on the rise. You want a piece of that action — but there’s a problem.  You’re not a coder, and you don’t have the capital to pay a developer or the time to learn how to code, so a software-as-a-service (SaaS) business is out of the question for now. And a physical subscription business feels overwhelming — you might want to tackle it later, but right now, you want to start with something digital, to simplify logistics and fulfillment. Not to fear. We have three examples of non-SaaS — or “XaaS,” if you will — digital subscriptions below. They can help you brainstorm some ways to start your very […]

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How to Price Your Subscriptions

Pricing can make or break a subscription business. Obviously, you can’t just pick a number out of a hat. You need to make sure that you’re pricing in a way that allows for sustainable business growth, while also enticing customers, while also not leaving any money on the table. Where should you start and what do you need to consider to protect your bottom line? Read on to find out: Pricing vocabulary: plans, formulas, and more, oh my! Before we dig in too deep on the subject of pricing itself, let’s lay some groundwork for subscription-specific price terminology. There are a few different terms to know: Pricing formula, which is the way in which the price for a subscription is […]

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