One-Time Sale vs. Subscription: What Makes Customers Buy?
There’s a lot of information out there on how to maximize your sales — but how much of it is relevant to your business? Sales research is often based on the assumption of a one-time sale and a business model based on selling products. Sometimes that age-old wisdom holds true for subscription-based businesses…and sometimes, what works for another business can hurt a subscription-based business. The question for you, then, is what are the key differences for customers between deciding to buy a one-time product and signing up for a subscription product or service? And how can you utilize those difference to get more sales? Do free trials work? Free trials can work in non-subscription businesses — samples are a popular […]Continue reading