Category Archives for "All About Subscriptions"

Accounting for Subscription Businesses: What You Need to Know

Whatever your reasons for starting a subscription business, a deep love of business accounting probably wasn’t high on the list. And yet, it’s a necessary part of running your business successfully. In order to create a profitable business, and stay on the right side of the law, you need to cover all the accounting basics. 7 steps to take for subscription business accounting In the early stages of building your subscription business, there are seven important parts of getting your accounting set up. Find a good accountant The advice on this list is a good primer, but a lot of what you need to know will be specific to your business and location. Both to get guidance particular to your […]

Continue reading

Influencer Marketing for Subscriptions: Best Practices & Improving ROI

In our previous guide to influencer marketing, we covered finding and choosing the right influencers for your industry and goals, how to contact them, and how much to expect to pay. Today’s post will continue and cover how to calculate and improve your ROI, along with three best practices to keep in mind as you create your campaign. How do I calculate my influencer marketing ROI? With any kind of marketing campaign, it’s important to track your metrics and make decisions based off the data. With influencer marketing in particular, it can be tricky to calculate your return on investment sometimes — but we’ve outlined a process you can follow below: Determine your campaign goals: As with any marketing campaign, […]

Continue reading

Influencer Marketing 101: A Guide for Subscription Businesses

When you mention influencer marketing, what immediately comes to mind are collaborations between established brands and celebrity influencers. Tommy Hilfiger and Gigi Hadid. Away Luggage and supermodel Karlie Kloss. Beats by Dre’s numerous campaigns, which have featured just about every celebrity — from the Kardashians to James Harden. But influencer marketing can be implemented across different levels and businesses—and even for subscription businesses working with much smaller budgets, there are significant results to be reaped. Take beauty subscription box LiveGlam as an example. In less than two years, CEO Dhar Mann took his business from $600 in starting capital to an eight-figure annual revenue. Mann didn’t spend a single dollar on advertising, and instead focused on getting the word out […]

Continue reading
1 2 3 12