Category Archives for "All About Subscriptions"

Your Six-Month Checklist for Subscription Success

One of the biggest draws of starting your own subscription-based service or product is the idea of “set it and forget it” recurring revenue. But setting up any kind of business takes work, time, and intention – and avoiding many potential pitfalls along the way. If only you had a checklist for the must-do items in the first six months of your business…like the one below. Following these guidelines will help you set the stage for success and build a strong foundation to your business: The first month The first month of starting any business can be pretty nerve-wracking, but especially so for subscription e-commerce. For our purposes, we’ll assume that you’ve: Already chosen your niche Figured out what specific […]

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Five Subscription Business Struggles – And How to Fix Them

You run a subscription business for several reasons — not least is the advantage of having predictable, recurring revenue. And you’re not the only one. Other reasons why subscription businesses are booming include: Subscription businesses can easily diversify their prices and products to match customer needs (by changing payment plans, using add-ons for specific memberships, etc.) Regular payments can promote engaged users (read more about that here) Subscriptions can be an easier “yes” for customers, since they don’t feel like a major commitment — there’s no large up-front investment and customers can cancel anytime It isn’t all rainbows and unicorns in the realm of subscriptions, however. Much like any business model, subscriptions have their challenges, too. Here are five of […]

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The State of Subscription Businesses (Infographic)

You know subscription businesses are growing — but do you know just how much they’re growing, which industries are the most profitable (and why), and what all of this means for your business? Read on to learn about the humble roots of subscription businesses (it’s older than you think!), where they’re at now, and what’s coming around the bend: Sources: Magazine Designing; Modern Philology Netflix Fashionista Hitwise Entrepreneur McKinsey and Company CNBC Forbes; McKinsey and Company Forbes Investor’s Business Daily SensorTower McKinsey and Company; Hitwise Hitwise McKinsey and Company Here’s those takeaways one more time: Subscription services have experienced major growth since 2011, especially in the subscription box category. Convenience continues to be a huge factor […]

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