Are You Affected by Mastercard’s New Free Trial Rules?
Last month, Mastercard made an announcement that left many subscription business owners wondering if their business would be affected — or to what extent. They later updated the announcement to clarify some of the rules, specifically around digital products, but in case you missed that or still aren’t sure whether it would affect your business, read on to find out what’s what. The details of the new requirements: Mastercard rolled out new consumer protections that apply to subscription businesses with free trials for physical products. In other words, if your subscription business only delivers digital products, these protections don’t apply to you. That said, it’s still worth paying attention to them and what they could mean for the future of the industry. Mastercard’s […]Continue reading