Category Archives for "Churn"

Improve Your Dunning Emails With These 6 Tips

Most companies treat dunning emails like written contracts. This no-nonsense, corporate approach could be doing more damage than not sending any emails at all. It’s important to note that dunning emails shouldn’t be your first line of defense. The best way to proactively fight churn is with a data-driven retry strategy like ours. Dunning emails come in after that, as a failsafe. In this post, we are sharing six tips for how you can write dunning emails to retain more customers (and revenue) and even improve customer experience. What’s dunning? In our glossary article, we define dunning as: “the process of methodically communicating with customers to ensure the collection of accounts receivable. In other words, it’s the process of retrying […]

Stop the Cycle: How Content Can Slow Your Churn

It’s every subscription business’s goal to keep churn as low as possible. Churn — the percentage of customers you lose every month — can be tough to beat, and it can ruin your bottom line. Of course, there are reasons for losing a customer that are completely out of your control. If someone doesn’t have the money for your product, or can’t use it because of where their business is at right now, then they’re not a good fit for the product at this point. Outside of instances like that, people generally fall off because of one of two reasons: Engagement (or lack thereof) Understanding (or in this case, not understanding) the value of your product Everything from customer experience […]

How Do You Reduce Involuntary Churn? Start by Tracking It

If you’ve been in the subscription business for a while, you’re no stranger to involuntary churn — or the desire to reduce it. Even as a new business owner, you probably know churn is something you’ll deal with regularly, voluntary or not. Luckily, there are steps you can take to reduce involuntary churn. However, you can’t set a goal to reduce involuntary churn until you know where you’re starting from. After all, “what gets measured gets improved,” as Peter Drucker, author of The Effective Executive, famously said. In other words, step one to reducing churn is to track it. How else can you know whether you’ve improved? …And involuntary churn is? (A refresher)  Churn comes in two flavors: voluntary and involuntary. […]