Category Archives for "Customer Experience"

Onboarding: It’s Not Just for SaaS Companies

Beyond the initial win of getting your customer to sign up, keeping them is the real test. Without a good onboarding process, it doesn’t matter how many people you get to sign up if they don’t stay. Client retention depends on how much value they receive and how positive their experience is, especially during those first weeks as a customer. That means a good onboarding process is a crucial piece of your business strategy. And while most onboarding advice is tailored specifically to SaaS companies, the truth is that no matter what kind of product you have, the tenets of onboarding are the same. So, how do you create an onboarding process that gets your customer to stick around? Read on […]

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Closing the Renewal: Tips for Making Subscription Billing Irresistible to Customers

You can have the best software services in the world, but if you’re not closing the deal on renewals, your SaaS company isn’t doing as well as you thought. Once you’ve built your business with a great product and offered excellent service to your initial customers, follow these tips to make sure they keep paying the renewal fee every month. Engagement Is Everything One of the best things you can do to ensure your clients renew their subscription is to make sure that they’re engaged with your product. When the product you’re offering becomes a part of a person’s daily existence, he or she will keep paying for it. There are different ways to monitor engagement among your clients, so […]

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terms of service

The Coming Trend in Simplified Terms of Service

Google did it. Facebook did it. It’s time to consider simplifying the terms of service for a new generation of customers that demand more transparency. Not only can this approach become a competitive advantage in the short term, it may become standard business practice in the very near future. There is a growing sentiment among regulatory agencies that a lengthy terms of service page written in legalese cannot qualify as a channel for informed consent. In Europe, where privacy concerns are more of a public discussion currently, The European Commons Science and Technology Select Committee insisted that social media companies simplify their terms of service in a recent report. The report concluded, “Let’s face it, most people click yes to terms […]

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