Category Archives for "Customer Experience"

Design 101: Creating Visuals for Your Business

Humans are visual creatures. A team of neuroscientists at MIT discovered that the human brain can process entire images that have been caught by the eye for as little as 13 milliseconds. You don’t need to be a neuroscientist to know that this is really, really fast! Significantly faster than what it takes the brain to process text. Creating effective and engaging content for your audience is hard in our easily-distracted, smartphone driven world, but embracing the power of design and good visuals in your business can help you do it. Never been artistically inclined? Don’t have tons of extra time, or the budget to hire a designer? Don’t worry. Creating beautiful designs for your business without breaking a sweat […]

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Reducing Chargebacks and Fraud - Rebilly

Don’t Let Chargebacks Stress You Out — Here’s How

As a subscription business owner, chargebacks are an unavoidable part of your day-to-day operations. They cost millions in reversed charges and fees every year, not to mention time and effort wasted. That’s why it’s critical to handle them effectively. What are chargebacks? The dispute process was created to protect consumers from unauthorized transactions. (Think: stolen credit card). A chargeback occurs when a cardholder disputes a credit card transaction with their bank. The sale is revoked, and the merchant loses the sale amount plus fees. Truth is, only 30% of chargebacks involve criminal fraud. Most losses come from friendly fraud, or chargeback, first party, or return fraud. In friendly fraud, the cardholder authorizes the purchase, but disputes it later. Credit card […]

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Person looking at a dashboard of customer metrics in a billing portal

Three Ways to Use Customer Data in Your Subscription Business

Running a business online means that you have access to unprecedented amounts of customer data. You’re probably using some of it to learn more about your customers and who they are…but you can do so much more. Read on to find out how to make the most of the data you have, and use it to create a stronger business as a result: Get a holistic view of your customers Having access to a wealth of data can also mean it’s disorganized, spread out among dozens of sources, and hard to analyze. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […]

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