Category Archives for "Customer Experience"

Closing the Renewal: Tips for Making Subscription Billing Irresistible to Customers

You can have the best software services in the world, but if you’re not closing the deal on renewals, your SaaS company isn’t doing as well as you thought. Once you’ve built your business with a great product and offered excellent service to your initial customers, follow these tips to make sure they keep paying the renewal fee every month. Engagement Is Everything One of the best things you can do to ensure your clients renew their subscription is to make sure that they’re engaged with your product. When the product you’re offering becomes a part of a person’s daily existence, he or she will keep paying for it. There are different ways to monitor engagement among your clients, so […]

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terms of service

The Coming Trend in Simplified Terms of Service

Google did it. Facebook did it. It’s time to consider simplifying the terms of service for a new generation of customers that demand more transparency. Not only can this approach become a competitive advantage in the short term, it may become standard business practice in the very near future. There is a growing sentiment among regulatory agencies that a lengthy terms of service page written in legalese cannot qualify as a channel for informed consent. In Europe, where privacy concerns are more of a public discussion currently, The European Commons Science and Technology Select Committee insisted that social media companies simplify their terms of service in a recent report. The report¬†concluded, “Let’s face it, most people click yes to terms […]

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wallet

How Customers are Embracing SaaS

The trend lines for the explosion of cloud-centered SaaS solutions continue to point towards staggering growth in the coming years. While enterprise level SaaS purchases are growing slowly but surely, one of the biggest stories in SaaS has been the huge increase in the number of purchases made by individual customers, independent of a larger corporate IT structure. This would seem to point to a “democratization” of the software buying world, and marks a valuable potential for SaaS providers to expand their recurring revenue lines. SaaS Purchases on a Personal Level Also referred to as the “Consumerization” of SaaS, this phenomenon is most clearly demonstrated when looking over the per-customer revenues of SaaS providers over the last four years. From […]

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