Category Archives for "Declines"

Transaction Success Rate: What It Is and Why It Rarely Matters

What is a transaction success rate? A transaction success rate (TSR) is calculated by dividing the total number of successful (approved) transactions by the total number of attempted transactions over a given time period. For example, if you ran 100 transactions, and 93 of them were successful, you’d have a transaction success rate of .93, or 93 percent. If you own or work for a subscription business, you know the importance of metrics to your success. And transaction success rate as a metric sounds pretty important, right? At the surface level, transaction success rates are important because they measure how many of your payments are approved. Of course, you getting paid is extremely important for your business! But peeking below […]

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Five Useful Decline Definitions To Empower Your Retries

Five Useful Decline Definitions To Empower Your Retries

There are dozens of different decline codes you receive back from your payment gateway when a transaction is not approved or requires additional action. Here, we’ll focus on defining the five most common decline codes that present an opportunity for you to prevent churn and maximize profit by taking further action. We’ll also provide detailed instructions with the decline definitions so that you’re equipped with a data-driven strategy to increase your approval rates. Insufficient funds (NSF) What it means: The balance available on the card is less than the amount you are trying to charge to it. What to do: Your best strategy will vary based on the type of card you are processing. For debit cards, the best strategy […]

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