Category Archives for "Declines"

reducing credit card declines

How to Reduce Customer Credit Card Decline Rates

According to a survey from CompareCards.com, 12 percent of all credit and debit card users in the US experience a card decline each year. The cost to the merchant was significant: 2.6 percent of all income orders and 3.1 percent of all orders over $100. Even worse, a third of customers who were declined blamed the merchant for the decline, regardless of who was actually at fault. Yet many of those payment declines had no relation to the customer’s honesty, credit, or bank balance. For example: The card provider or the processing service might have experienced downtime or some other internal problem. A customer may have made a purchase that was “out of character,” leading the provider to flag a […]

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Transaction Success Rate: What It Is and Why It Rarely Matters

If you own or work for a subscription business, you know the importance of metrics to your success. And “transaction success rate” sounds like a pretty important metric, right? At first glance, transaction success rates are important, because they measure how many of your payments are approved. Obviously, getting paid is extremely important for your business! But peeking below the surface, we see that your transaction success rate may not matter as much as you’d think. What is “transaction success rate” and how is it calculated? First off, let’s start with a quick definition:  Your transaction success rate (TSR) is calculated by dividing the total number of successful (approved) transactions by the total number of attempted transactions over a given […]

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Five Useful Decline Definitions To Empower Your Retries

Five Useful Decline Definitions To Empower Your Retries

There are dozens of different decline codes you receive back from your payment gateway when a transaction is not approved or requires additional action. Here, we’ll focus on defining the five most common decline codes that present an opportunity for you to prevent churn and maximize profit by taking further action. We’ll also provide detailed instructions with the decline definitions so that you’re equipped with a data-driven strategy to increase your approval rates. Insufficient funds (NSF) What it means: The balance available on the card is less than the amount you are trying to charge to it. What to do: Your best strategy will vary based on the type of card you are processing. For debit cards, the best strategy […]

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