Category Archives for "SaaS Advice"

Digital Subscription Products That You Can Sell With Zero Coding

You’ve seen the numbers and you know that subscription businesses are on the rise. You want a piece of that action — but there’s a problem.  You’re not a coder, and you don’t have the capital to pay a developer or the time to learn how to code, so a software-as-a-service (SaaS) business is out of the question for now. And a physical subscription business feels overwhelming — you might want to tackle it later, but right now, you want to start with something digital, to simplify logistics and fulfillment. Not to fear. We have three examples of non-SaaS — or “XaaS,” if you will — digital subscriptions below. They can help you brainstorm some ways to start your very […]

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Checklist for Your Subscription Business

Your Six-Month Checklist for Subscription Success

One of the biggest draws of starting your own subscription-based service or product is the idea of “set it and forget it” recurring revenue. But setting up any kind of business takes work, time, and intention – and avoiding many potential pitfalls along the way. If only you had a checklist for the must-do items in the first six months of your business…like the one below. Following these guidelines will help you set the stage for success and build a strong foundation to your business: The first month The first month of starting any business can be pretty nerve-wracking, but especially so for subscription e-commerce. For our purposes, we’ll assume that you’ve: Already chosen your niche Figured out what specific […]

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How to Get the Most from Your PPC Budget

Pay-per-click (usually shortened to “PPC”) advertising is everywhere nowadays. It’s on Facebook, Google, YouTube, Twitter, and more — and subscription businesses are using it to great effect. You’ve heard the PPC ad success stories, and you’re considering dipping your toe into the wide world of pay-per-click yourself. When you do, you deserve to get the most from your pay-per-click investment. However, this form of marketing can get very costly, very quickly. You need to be crystal-clear on what your budget is (including overall campaign budget, cost per lead, and ideal customer acquisition cost), long before you even think about starting a PPC campaign. As digital marketing expert Kiva Schuler frames it, don’t spend money on ads, especially Facebook ads, that […]

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