# Billing KPIs Use billing Key Performance Indicators (KPIs) to view and analyze billing data and reports. To access billing KPIs: In the left navigation bar, press , then press **Billing**. To adjust KPI segments that are applied to the billing KPIs page, see [KPI segments](/docs/kpis/kpi-segments). ## Billing tiles The billing KPIs page is divided into tiles that provide insights into specific areas of billing, based on a specified time range. Each tile displays a graph, percentage increase or decrease over the defined range, and depending on the title type, a sum or a total count number. ### Annual recurring revenue Displays the total amount of annual recurring revenue. To analyze recurring revenue, see [View Annual Recurring Revenue (ARR) reports](/docs/reports/billing-reports#view-annual-recurring-revenue-arr-reports). ### Annual recurring revenue growth Displays the percentage increase or decrease in annual recurring revenue. To analyze recurring revenue, see [View annual recurring revenue reports](/docs/reports/billing-reports#view-annual-recurring-revenue-arr-reports). ### Active subscriptions Displays the total number of active subscriptions. To analyze active subscriptions, see [View cumulative reports](/docs/reports/billing-reports#view-cumulative-reports). ### Applied coupons Displays the total number of coupons that have been applied. For information on how to create and apply coupons, see [Coupons](/docs/settings/coupons-and-discounts). ### Average revenue per customer Displays the average revenue that is generated per customer. To analyze revenue, see [View revenue waterfall reports](/docs/reports/billing-reports#view-revenue-waterfall-reports) and [View monthly recurring revenue reports](/docs/reports/billing-reports#view-mrr-monthly-recurring-revenue-reports). The following metrics determine average revenue per customer: - **a**: Total amount of revenue per year. - **n**: Total number of customers. Revenue per customer formula: (*a* ÷ *n*) ÷ 12 ### Cancellations Displays the total number of canceled subscriptions. To analyze cancellations, see [View cancellations reports](/docs/reports/billing-reports#view-cancellations-reports). ### Cancellations rate Displays the percentage of canceled subscriptions. For more information, see [View cancellation reports](/docs/reports/billing-reports#view-cancellations-reports). The following metrics determine cancellations rate: - **n**: Total number of canceled subscriptions. - **a**: Total number of subscriptions. cancellations rate formula: *n* ÷ *a* ### Customer churn Displays the total number of churned customers. A customer is churned when the revenue flow stops. For more information, see [Churn](/docs/glossary#churn). ### Customer churn rate Displays the percentage of churned customers. A customer is churned when the revenue flow stops. For more information, see [Churn](/docs/glossary#churn). The following metrics determine churn rate: - **n**: Total number of churned customers. - **a**: Total number of active customers. Churn rate formula: *n* ÷ *a* ### Customer lifetime value Displays the total amount of revenue that a merchant can expect to generate from a customer during the customer's lifetime. To analyze subscription retention, see [View retention reports](/docs/reports/billing-reports#view-retention-reports). The following metrics determine customer lifetime value: - **n**: Annual average revenue per customer. - **a**: Annual [customer churn rate](#customer-churn-rate). Customer lifetime value formula: *n* ÷ *a* ### Downgrades Displays the total number of downgraded subscriptions. ### Invoiced revenue Displays the total amount of invoiced revenue. To analyze revenue, see [View revenue waterfall reports](/docs/reports/billing-reports#view-revenue-waterfall-reports) and [View monthly recurring revenue reports](/docs/reports/billing-reports#view-mrr-monthly-recurring-revenue-reports). ### Monthly recurring revenue Displays the total amount of monthly recurring revenue. To analyze recurring revenue, see [View monthly recurring revenue reports](/docs/reports/billing-reports#view-mrr-monthly-recurring-revenue-reports). ### New subscriptions Displays the total number of newly activated subscriptions. To analyze newly activated subscriptions, see [View cumulative reports](/docs/reports/billing-reports#view-cumulative-reports). ### New trials Displays the total number of new trials. For information on how to create trials, see [Create a pricing plan](/docs/settings/products-and-pricing#create-a-pricing-plan). ### Reactivations Displays the total number of reactivated subscriptions. To analyze successful subscription renewals, see [View renewals reports](/docs/reports/billing-reports#view-renewals-reports). ### Renewal success rate Displays the percentage of successful subscription renewals. To analyze renewals, see [View renewals reports](/docs/reports/billing-reports#view-renewals-reports). The following metrics determine renewal success rate: - **n**: Total of renewals with approved transactions. - **a**: Total number of renewals. Renewal success rate formula: *n* ÷ *a* ### Renewals Displays the total number of subscriptions with approved transactions on the renewal invoice. To analyze subscription retention and upcoming subscription renewals, see [View retention reports](/docs/reports/billing-reports#view-retention-reports) and [View future renewals reports](/docs/reports/billing-reports#view-future-renewals-reports). ### Successful retries Displays the total number of approved transaction retries. ### Trial conversion rate Displays the percentage of trials that are converted into subscriptions. The following metrics determine trial conversion rate: - **n**: Total number of approved transactions, on the first renewal, after the trial period. - **a**: Total number of subscriptions., on the first renewal period, after the trial period. Trial conversion rate formula: *n* ÷ *a* ### Trial conversions Displays the total number of trials that are converted into subscriptions. ### Upgrades Displays the total number of upgraded subscriptions. ## Tile interactions The following tile interactions are available: - Select a date range for the data that is displayed in tiles: In the top right of the page, press the date picker, then select a date range. To make a quick date range selection, press on the right of the date picker, then make a selection. - View and interact with detailed data reports: Mouse-over or press a tile, then press **Go to report**. - Hide one or more tiles: Mouse-over or press a tile, then press **Hide this tile**. - Restore hidden tiles: In the top right of the page, press **Restore metrics**. - Move or rearrange tiles: Mouse-over or press a tile, press , then drag and drop the title to a new location. - View detailed tile data in data tables: Mouse-over or press a tile, then press . - Access reports from KPI tiles: Some KPI tiles provide access to reports. These reports can also be accessed from in the left navigation bar. 1. In the left navigation bar, press , then press **Billing**. 2. Mouse-over or press a tile, then press **Go to report**. ## View billing reports For information on how to view and use billing reports, see [Billing reports](/docs/reports/payment-reports).